Guides @ UF: Public Relations: Demographics/Audience Analysis

Demographics/Statistics

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American Fact Finder
The distribution center for U.S. Census Bureau data. Data from the Census, the American Community Survey, annual population estimates, and economic surveys are available.

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Integrates data on over 60,000 topics from over 18,000 sources onto a single platform. Categorized into 21 market sectors, provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.

Florida Statistical Abstract
NOW ONLINE! Created by the Bureau of Economic and Business Research (BEBR) at UF. Find data on Florida and its cities and counties in the areas of population, housing, employment, income, education, health, tourism, elections, and more. Data is available from 1967-present.

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Mintel
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Mintel reports analyze market sizes and trends, market segmentation, and consumer attitudes and purchasing habits, and future prospects.

Mintel video tutorials and user guides: http://academic.mintel.com/help/
MarketResearch.com Academic
Full-text market research reports with graphs, charts and tables. MarketResearch.com currently contains approximately 500 full-length market research reports, with more added every quarter. All reports are embargoed for 12 months
Simply Analytics
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An Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Includes Mediamark Research’s (MRI) Survey of the American Consumer.

Hover over the "Help" dropdown to view SimplyMap video tutorials.
Demographics Now
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Provides demographic information including income, housing, race, age, education, retail spending, consumer expenditures, businesses and more.

Click on "View Our Tutorials" on DemographicsNow homepage

Consumer Expenditure Survey
Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
Simmons OneView

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