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This is the "Marketing Resources" page of the "Public Relations and Marketing Committee" guide.
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University of FloridaUniversity of Florida Libraries

Public Relations and Marketing Committee  

This committee is charged with undertaking activities that will establish a clear and positive image of the libraries and increase awareness of the scope of the libraries’ services in the university community.
Last Updated: Sep 11, 2014 URL: Print Guide RSS UpdatesEmail Alerts

Marketing Resources Print Page

Marketing Resources for Your Event

The following resources are available to help you market your event within the UF community.

Discretionary Funds - Designed to encourage activities that will establish a clear and positive image of the libraries and increase awareness of the scope and value of the libraries' services in the university community.  For guidelines and application click on "Apply for Discretionary Fund" tab.

Library Event Calendar - Highlight library events and exhibits in this calendar for all to see.  Contact Barbara Hood.

Director of Communications

Contact Person:

Barbara Hood

  • Brochures
  • Flyers
  • Posters
  • News release writing and distribution
  • Photography

Barbara ensures that we follow university guidelines to present a consistent and high quality image for the libraries in the publications we distribute. She provides design, photography and production services for publications before they are printed by Facilities staff. She also works with the UF News Bureau and appropriate local, statewide and national media outlets to dissiminate library news.

Table Top Display 1
Contact: Missy Clapp

This three-dimensional, light-weight table top display can be used for tabling events.

Dimensions: 3"w x 63.25"h x 12.75"d

A rolling suitcase accompanies the display for transporting giveaways, brochures, etc.

3-D display

Printed Pencils, Post-its, table coverings and Button Maker

Contact Person: Barbara Hood

Printed Pencils and Post-its are available as give aways to groups and classes or for tabling events. Two blue logo-imprinted table coverings and a button maker and supplies are available.


Contact Person: Bill Hanssen in Facilities


Where to Market Your Event

  • Contact Barbara Hood for submission to the media, library news & events blog and calendar, monthly events all-staff email, etc.
  • Departmental or Graduate Student Listservs: contact the Subject Specialist
  • Posters, flyers, brochure, bookmarks, etc. can be printed for distribution at each of the libraries. Contact Barbara Hood for design and printing.
  • Facebook, Twitter: contact individual accounts.

The Director of Communications, Barbara Hood, is the official media contact person for the George A. Smathers Libraries. Send her information and she will distribute news releases to the university, local, and/or national and social media, as appropriate.


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