Mass Communications (Graduate): Demographics/Audience Analysis

The distribution center for U.S. Census Bureau data. Data from the Census, the American Community Survey, annual population estimates, and economic surveys are available.

NOW ONLINE! Created by the Bureau of Economic and Business Research (BEBR) at UF. Find data on Florida and its cities and counties in the areas of population, housing, employment, income, education, health, tourism, elections, and more. Data is available from 1967-present.

Mediamark Reporter, part of MRI+, provides information on demographics, lifestyles, product and brand usage and advertising media preferences. MRI+ also allows users to create magazine lists with audience and circulation rates.

Mintel reports analyze market sizes and trends, market segmentation, and consumer attitudes and purchasing habits, and future prospects.

Mintel video tutorials and user guides: http://academic.mintel.com/help/

Full-text market research reports with graphs, charts and tables. MarketResearch.com currently contains approximately 500 full-length market research reports, with more added every quarter. All reports are embargoed for 12 months

An Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Includes Mediamark Research’s (MRI) Survey of the American Consumer.

Hover over the "Help" dropdown to view SimplyMap video tutorials.

Provides demographic information including income, housing, race, age, education, retail spending, consumer expenditures, businesses and more.

Click on "View Our Tutorials" on DemographicsNow homepage

Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.