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Advertising: Media Planning

Research Resources for Advertising

Top Databases

Simmons AdSpender MarketResearch AdForum IBIS Hoovers MarketLine Mintel Statista SRDS Gale Demo Simply Analytics WARC

SRDS

SRDS Media Planning Platform
Consumer Demographics and Media Metrics

IBIS World

IBIS World
Industry Reports
Procurement Reports

Gale's Demographics Now

Demographics Now
Provides access to current and
past U.S. census data as well
as Simmons market research
for all U.S. geographies and
addresses.

AdForum

AdForum
A digital collection of hundreds of advertisements and case studies from around the world.

Hoovers

D&B Hoovers
Find Company Profiles and Competitors

Vivvix - Advertising Insights (formerly Ad$pender)

Vivvix - Advertising Insights (formerly Ad$pender)
Spending by company, brand, media - VPN required

Simmons

Simmons Insights
Locate demographic and psychographic breakdowns based on product and media usage.
How to Use Simmons Insights
Start at :35 seconds
How to create a cross tab in Simmons Insights
Simmons Insights: Interpreting Results
Simmons Insights: How to Create Quick Reports

Citing Business Databases

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