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Advertising: Media Planning

Research Resources for Advertising

Top Databases

                                http://businesslibrary.uflib.ufl.edu/adforum                                                                                         

 Simmons             AdSpender      MarketResearch     AdForum             IBIS               Hoovers           MarketLine          Mintel            Statista                SRDS          Gale Demo        Simply Analytics               WARC

 

SRDS

IBIS World

Gale's Demographics Now

AdForum

Hoovers

OneSearch +

Find Online Journals

   
Google Scholar Search

AdSpender

Logging into AdSpender:

Only 3 people across campus can access AdSpender at the same time.

Username: Ufl_user1

Password: Password01

(Swap in 2 or 3 if you are the 2nd or 3rd user)

 

Simmons

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