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Advertising: Media Planning

Research Resources for Advertising

Top Databases

Simmons AdSpender MarketResearch AdForum IBIS Hoovers MarketLine Mintel Statista SRDS Simply Analytics WARC

SRDS

SRDS Media Planning Platform
Consumer Demographics and Media Metrics

IBIS World

IBIS World
Industry Reports
Procurement Reports

eMarketer

eMarketer
Provides reliable data, forecasts, analysis, and reports for digital marketing, advertising, and commerce, helping users understand market trends and optimize strategies.

AdForum

AdForum
A digital collection of hundreds of advertisements and case studies from around the world.

Hoovers

D&B Hoovers
Find Company Profiles and Competitors

Vivvix - Advertising Insights (formerly Ad$pender)

Vivvix - Advertising Insights (formerly Ad$pender)
Spending by company, brand, media - VPN required

Simmons

MRI Simmons
Locate demographic and psychographic breakdowns based on product and media usage.
MRI Simmons Quick Reports and Brand Catalyst Tutorial
MRI Simmons Crosstab- Finding Demographics and Psychographics Tutorial

Citing Business Databases

Citing Business Resources in APA Style

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