AI-powered search refers to the use of artificial intelligence (AI) technologies such as machine learning and natural language processing to enhance the search experience. The development and use of ChatGPT, a large language model, has increased the awareness and interest in generative AI technologies.
As traditional search engines such as Google Search and Microsoft Bing continue to incorporate machine learning and natural language processing into their design (i.e. CoPilot and Gemini), new AI-powered search engines such as Perplexity AI are emerging.
While there are considerable ethical concerns to the design and use of AI-powered tools, such as known biases, and concerns around data privacy, security, copyright, labor, and environmental impact, they are rapidly being developed and integrated into search technologies to provide users with a more personalized search experience.
An additional concern of AI-powered search is the presence of hallucinations, or false answers created by the model. This can be somewhat mitigated by verifying information with the sources provided.
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