The Undergraduate Library Advisors (ULA) program, which initially began in the summer of 2021, was designed to increase undergraduate student engagement with the George A. Smathers Libraries by training a cohort of student leaders to represent, promote, and teach library services to their peers. The ULA program is a student-centered outreach initiative dedicated to promoting library services and resources for the benefit of the student population at the University of Florida. Working closely with the Student Success Librarian, the library advisors collaborate as a team to brainstorm, develop, and implement projects that connect students with the libraries. Projects have included video content, student group collaborations, social media campaigns, library tutorials, and event planning.