SimplyAnalytics This link opens in a new windowSimplyAnalytics is an easy-to-use web-based demographics, business, and marketing database. Users can generate maps, charts, and reports using thousands of data variables including: demographic data from the US Census and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), and D&B's points-of-interest business file providing detailed information on over 5 million businesses. All reports, data, and maps can be exported into several formats. Users may sign in as a guest or create a personal account to save their work.