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Advertising   Tags: advertising, marketing, mass_communications  

Research Resources for Advertising
Last Updated: Oct 7, 2013 URL: http://guides.uflib.ufl.edu/advertising Print Guide RSS UpdatesEmail Alerts

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Reference Books

The Advertising Age Encyclopedia of Advertising
Call Number: JOURNALISM LIBRARY Reference HF 5803 .A38x 2003

Advertising media A to Z : the definitive resource for media planning, buying, and research
Call Number: JOURNALISM LIBRARY Reference -- HF5826.5.S848 2004

The Advertising Red Books (Agencies, Advertisers, Indexes)
Call Number: JOURNALISM LIBRARY Reference Reserve HF5805 .S7145

The Concise Encyclopedia of Advertising
Call Number: LIBRARY WEST General Collection HF5803 .C59 2005


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