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Advertising: Databases/Journals/Trade Pubs

Research Resources for Advertising

Selected Advertising Journals

Selected Trade Publications

While we don’t have access to the Ad Age web platform or data center, we DO have access to the articles published in their biweekly magazine through one of our databases. You can access those while logged into the VPN https://it.ufl.edu/ict/documentation/network-infrastructure/vpn/ if you are off campus. 

Advertising Age 

https://search.proquest.com/publication/308 

We do have full institutional access to the AdWeek web platform:

You just need to be connected to the VPN before going to https://www.adweek.com/

 

Advertising Databases

Off-campus? Remote Logon to our network first!

For more databases related to Advertising see the complete Advertising Database List

Subject Guide

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