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The sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader's Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.
Call Number: Library West Ready Reference HM1221 .D54 2007
Publication Date: 2006-03-06
A concise handbook, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages that display great form and style with THE PR STYLEGUIDE. The most widely used and accepted practices in developing PR pieces are included, along with many visual examples and a breakdown of the goals for each piece.
Public relations practitioners at all levels need to be able to communicate successfully in writing - not only to avoid misunderstandings but to attract and keep the attention of their readers, whatever their message might be. Writing Skills for Public Relations is a wide-ranging guide to style and techniques for all written communication. From the dos and don'ts of English grammar, to jargon and cliches, to the important legal considerations, John Foster advises on how to write clear, appropriate and engaging copy and tailor your approach to different mediums and audiences. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this new fifth edition includes valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.